Growing up, I was the smallest and shortest kid in most of my classes.

I was scrawny, small, and in most cases, the weakest.

Until I met fitness.

By 13, I was pumping out 50+ push-ups.

When I first went to the gym, I fell in love with training.

Yet, the health and fitness industry lied to me for years.

Growing up, I believed that eating more protein and lifting more would help me create a great body.

It wasn't true.

I wanted to be a professional soccer player growing up. I even tried to play semi-pro.

It didn't work out due to my fixed mindset.

I carried this mindset for years.

Years later, I became a trainer.

I'd spent 23 years as an athlete — competitive soccer and 15 years of lifting.

But underneath, I held something more. Since I was 10, I had fought psoriasis on my scalp, joints, and back. Cystic acne flared repeatedly over the years. Both quietly crushed my confidence and made me uncomfortable in my own skin.

So I continued to experiment with my health.

I expanded my nutrition knowledge. My health expertise. I started to learn about plant-rich nutrition.

My first year eating plants, I actually gained fat. I looked — and felt — terrible. I was a personal trainer who didn't want anyone to know I was plant-fueled. I walked past my bedroom mirror one morning and saw that I looked three months pregnant.

Something had to change.

I got to work. I combined my fitness background with evidence-based research. This led to my first big win: I lost over 30 pounds, gained 7 pounds of muscle, and competed as a National Physique Athlete at 5% body fat.

But I still wasn't healed.

I tried everything for my skin — pills, lotions, naturopaths, acupuncturists, and herbal medicine. Nothing worked. Then I shifted to raw living foods and nutritional cleanses.

My wounds started to close. The disease I was told I'd live with forever began to recede.

Experiment, test, verify.

That decade of struggle showed me that health isn’t just about fitness. It’s also about self-education, compassion, and having the courage to keep trying new things.

My wife Anna, a nutritional therapist, coach, and recipe creator, has been by my side through it all. For the past 8 years, we've worked together helping ambitious humans over 40 build real strength and lasting health — not just for themselves, but as a legacy for their families.

We're glad you're here.

The world needs more healthy humans.